With this new feature, you’ll be able to browse and buy products directly from a business’ Facebook or Instagram profile.
The COVID-19 pandemic has made Facebook and Instagram profiles as the go-to source of information products and services.
In a Facebook Live session today, CEO Mark Zuckerberg said this was a way to help businesses suffering in the wake of COVID-19.
Businesses that sign up will be able to create a Facebook Shop for free — they just upload their catalog, choose the products they want to feature, then customize it with a cover image and accent colors. Visitors can then browse, save and order products.
Facebook’s vice president of ads Dan Levy said that though a “small fees” will be charged on each purchase, the real monetization will come from driving more advertising. (Shops can also be featured in ads and stories.)
As part of this announcement, Facebook said it’s partnering with Shopify, BigCommerce, Woo, Channel Advisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics.
